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WORKFLOW

The 5-Minute Pre-Publish Checklist

Run through these six checks before any post goes live. Each one catches a different way a good post underperforms — a weak title in Google, a broken image in a shared link, or a page the sitemap never picks up.

  1. 1

    Write your meta title and description

    Get real character-width feedback so your title doesn’t get cut off in search results, and a description worth clicking.

    Open Meta Tag Generator →
  2. 2

    Add structured data

    Article, FAQ, or HowTo schema — whichever fits your post — gives search engines a shot at showing a richer result than a plain blue link.

    Open Schema Markup Generator →
  3. 3

    Check how it looks when shared

    Confirm your featured image, title, and description render correctly before someone shares the link.

    Open Open Graph Preview →
  4. 4

    Check the actual Google search snippet

    A pixel-accurate preview of exactly what your listing looks like in search results, not just a character count guess.

    Open Google SERP Snippet Preview →
  5. 5

    Set the canonical URL

    Especially important if the post exists at more than one URL (tags, categories, AMP versions) — this tells search engines which one counts.

    Open Canonical URL Tag Generator →
  6. 6

    Validate the sitemap picks it up

    Confirm the new post is actually listed in your sitemap.xml, since search engines can take much longer to find pages that aren’t.

    Open XML Sitemap Validator →

Frequently asked questions

Do I need to redo this checklist for every small edit?

No — this is a pre-publish check. For minor edits to an already-published post, only re-run the title/description steps if you actually changed those.

What if my site doesn’t have a sitemap yet?

The XML Sitemap Validator will flag that clearly — most CMS platforms generate one automatically at /sitemap.xml.

Which schema type should I pick?

Article for a standard blog post, FAQ if the post is structured as questions and answers, and HowTo for step-by-step guides like this one.